Moral advocacy or values spreading is a proposed form of altruistic intervention that involves trying to change the long-term values of society.

The specific content of moral advocacy depends on one’s metaethical views (e.g. “help people figure out what their values are” versus “help people discover moral truths”).

See also

• Moral circle expansion
• Order effects in value judgment

External links

• https://rationalaltruist.com/2013/06/13/against-moral-advocacy/
• https://foundational-research.org/arguments-moral-advocacy/
• http://www.utilitarian-essays.com/values-spreading.html
• http://effective-altruism.com/ea/ne/on_values_spreading/
• https://foundational-research.org/gains-from-trade-through-compromise/
• https://claviger.net/values-spreading-taxonomy.html
• http://effective-altruism.com/ea/1l0/why_i_prioritize_moral_circle_expansion_over/ (See the “Cooperation” section)
• This comment by Claire Zabel, which talks about values persistence
• http://effective-altruism.com/ea/1ne/empirical_data_on_value_drift/
• https://en.wikipedia.org/wiki/Moral_entrepreneur