Media for development is significant and has attracted attention in itself, but it also provides insight into Content creation more generally.

External links

• Development communication
• Crowd manipulation
• Perception management
• Things like Development Media International and Media for Development International
• DMI: What we do
• Maybe some papers to look at: “Systematic review of the effectiveness of mass communication programs to change HIV/AIDS-related behaviors in developing countries”

• See also Organizations using mass media for behavior change | GiveWell and a BBC paper on evidence for media for development. The BBC paper argues that “compelling evidence of impact does exist and is being used” (pg 3) but that more evidence is needed. But what are examples of this “compelling evidence”? It seems to be in Appendix 2 of another PDF.

  Also interesting:

  The social change which media for development aims to make is more incremental, less tangible and often not fixed (it evolves as people’s needs evolve). Indicators of success, and impact, are seen by practitioners and evaluators alike to be harder to measure; the challenges of attribution and contribution in contexts where there are multiple complex influencing factors are also trickier.

  […]

  The challenge therefore is that, while practitioners and increasingly donors might “know” that media and communication matters for development, this is at times an implicit, patchily evidenced assumption that has to compete in crude terms with more readily measurable development outcomes.

  (This probably applies more generally to content creation as well.)